Knowing Python increases your possibilities and skills as a SEO consultant. It is a versatile programming language with different use cases: from web development to data analysis and ML/Deep Learning, Python is a good fit for all kind of projects.
Thanks to the recent traction around this language Google decided to release Colab, a Python Notebook that relies on their cloud platform. Totally for free.
Without setting up any development environment on your PC.
One cool thing about this project is that Colab perfectly integrates with Google Docs and Drive ecosystem, giving you a great boost when it comes to analyze data or test out new things quickly.
In this article I want to show you how I usually use it when it comes to compare two non-consecutive crawl reports, exported from Screaming Frog.
How it works
We will load two reports on a Drive folder and then we’ll access these files with Colab to manipulate them and create a new Google Spreadsheet with the difference between the two.
You can find my notebook here . Create a copy and start hacking around!
What changes detects
Given two crawls we are going to check:
- Newly found pages - any URL in the new crawl that isn’t in the old crawl
- Newly lost pages - any URL in the old crawl that isn’t in the new crawl
- Indexation changes - i.e. Any URL which is now canonicalised or was noindexed
- Status code changes - i.e. Any URL which was redirected but is now code 200
- URL-level Canonical Tag changes
- URL-level Title Tag or Meta Description changes
- URL-level H1 or H2 changes
Here is also a little video I’ve recorded to show you how to use it. I’m running cell one by one, but you can also run all cells together selecting from Runtime menu Run All (
Comparing two crawls is useful when we are dealing with redesigns, migrations, and activity monitoring.
We use this Colab to spot inconsistencies between different versions of the same site (JS vs Non-JS, Mobile vs Desktop, Googlebot vs Normal User Agent), especially during a SEO audit.
Opening image: Photo by David Clode on Unsplash